Third-Party Lab Tested: Independently Verified. Retailer Trusted. Parent Approved.
TreeFree Nappy™ is more than a sustainability statement — it’s a scientifically verified hygiene product engineered for real-world performance. Backed by the definitive third-party SGS S.A., a multinational company headquartered in Geneva, Switerland, which provides inspection, verification, testing and certification services. SGS one of the world’s most trusted third-party product testing laboratories, our eco nappies undergo extensive testing to ensure superior leak protection, absorption, dryness, and baby-safe design.
Retailers get an eco nappy that performs with confidence. Parents get peace of mind. And your shelf gets a proven, high-performing product that earns trust and repeat sales — all backed by global, independent lab data.
What the QR Code Delivers for Retailers:
Smart Eco Nappy
- Smart Shopping – Educates parents to choose store brands that offer verified impact and cost savings.
- Live Consumer Engagement – A new generation of tree-free products that captures consumer attention and encourages sharing on socials, and information on where to buy.
- Consumer Conversion – Turn a passive shelf moment into an interactive experience that builds brand loyalty.
- Product Education – Help shoppers understand the premium value of the product without the need for in-store associates.
1. Certified by SGS Labs: The Gold Standard in Nappy Testing
SGS is the world’s leading testing, inspection, and certification body — trusted by multinational brands, governments, and safety regulators alike. TreeFree Nappy™ voluntarily submits its product line to SGS Lab's rigorous testing protocols to validate every performance and safety claim.
What SGS Lab Certification Means for Retailers:
- Unbiased, Third-Party Validation – Ensures no internal bias or marketing exaggeration; only verified results.
- Full Transparency – Access to actual SGS Lab reports for use in retail onboarding, planogram reviews, or consumer materials.
- Retail Confidence – Certified claims reduce liability and support cleaner category differentiation.
- Conversion Power – Parents are more likely to purchase products backed by science and certification.
- Sustainability Without Compromise – SGS Lab confirms that TreeFree Nappy™ performs like leading brands, without relying on tree pulp or toxic additives.
2. What We Test For: Performance Where It Matters Most
SGS Lab testing goes far beyond basic metrics. Each TreeFree Nappy™ product is measured across multiple functional and safety criteria, ensuring that eco-performance does not come at the expense of baby comfort, parent trust, or retailer value.
Absorption Capacity
How much liquid the nappy can absorb before leaking.
- Measures total absorption in grams (compared to market leading brands).
- Ensures sufficient retention for both daytime and overnight use.
- Validates product’s ability to minimize skin exposure to moisture.
Why It Matters:
- One eco nappy for day & night = fewer SKUs and higher sales velocity.
- Keeps baby skin drier longer, supporting comfort and skin health.
- Delivers on parent expectations for overnight performance.
Rewet/Dryness Testing
How dry the nappy feels on the surface after liquid absorption.
- Simulates baby’s experience against skin after urination.
- Measures how much fluid “rewets” the surface under pressure.
- Confirms moisture lock-in and reduced risk of rash.
Why It Matters:
- Verified 12+ hour dryness = better sleep, fewer changes, more value per nappy.
- Supports brand credibility with protective performance.
- Helps differentiate TreeFree Nappy™ from untested or greenwashed alternatives.
Leakage Barrier Testing
Evaluates the effectiveness of side cuffs and leak-proof channels.
- Confirms that the nappy maintains integrity during motion, sleep, and compression.
- Measures real-time barrier resilience to fluid overflow.
- Benchmarked against market leaders for consumer confidence.
Why It Matters:
- Reduces bedding and clothing changes = parent satisfaction.
- Performance under movement supports active babies and overnight wear.
- Lower leak rates lead to higher repeat purchase rates.
Fit & Comfort
Tests the physical design of the nappy for comfort and secure fit.
- Nappy stretch, waistband flexibility, and fit tolerance.
- Bulkiness vs. mobility (TreeFree Nappy™ is thinner and lighter).
- Comfort during wear for various baby weights and ages.
Why It Matters:
- Parents trust what feels soft and fits well.
- Smaller pack sizes, more nappies per unit = higher perceived value.
- A better fit means fewer returns or complaints.
Skin Sensitivity & Safety
Verifies the absence of toxic, irritating, or allergenic substances.
- No chlorine, latex, dyes, or fragrance.
- No known carcinogens or hormone disruptors.
- Certified as hypoallergenic and safe for sensitive skin.
Why It Matters:
- Reinforces eco tree-free promise.
- Perfect for new parenting shelves, pharmacy listings, and social media marketing.
- Retailers can position the product confidently for premium and clean-label audiences.
3. SGS Lab-Tested for Real Retail: Gold Standard in Nappy Testing
TreeFree Nappy™ is not tested in isolation — we work with SGS Lab to simulate real-world retail conditions and consumer usage patterns.
Retail-Ready Durability Testing
- Ensures product integrity during shipping, shelf stocking, and display.
- Resilient, attractive packaging that maintains structural quality from warehouse to checkout.
Shelf-Life Consistency
- Lab-tested for 12+ months of consistent performance when stored correctly.
- Maintains absorption, dryness, and softness over time.
Repeat Performance Accuracy
- SGS Lab performs random batch testing to ensure every production run meets identical quality benchmarks.
- Retailers and parents can expect the same experience, every time.
4. TreeFree Nappy™ vs. Leading Eco Brands
Our SGS Lab results show that TreeFree Nappy™ consistently performs within low single-digit percentage points of the category leaders - but without the use of tree pulp or traditional fossil-fuel-derived additives.
Lab Benchmarking Highlights:
- Absorption = 96–98% of leading brand.
- Dryness/Rewet = Comparable to top-tier brands with zero chlorine or SAP overuse.
- Fit & Flexibility = Significantly thinner and lighter while maintaining secure fit.
- Additive-Free = 0% toxic dyes, latex, fragrance, or parabens.
What This Means for Retailers:
- Verified premium performance without the “eco tax.”
- An ideal replacement for both conventional and “greenwashed” brands.
- Competitive margins with fewer claims disputes and higher trust conversion.
85%
Less Carbon Footprint
90%
Less Water Footprint
100%
TreeFree Baby Nappies
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