Shelf-Ready: Eco Nappy Sales.
TreeFree Nappy™ was designed for babies, with the retailer in mind, where every feature of our packaging, pricing, and platform is engineered to perform on the shelf, on smartphone screens, and in the hands of the modern parent.
Key Retail Takeaways:
- Built-In Consumer Engagement through on-pack QR codes and real-time sustainability data.
- Smarter SKU Strategy that consolidates product ranges and maximizes shelf efficiency.
- Omnichannel Ready with streamlined stocking, restocking, and fulfillment across all platforms.
- Certified, Verified, and Trusted – backed by third-party Swiss Lab certification and and the TreeFree PASSPORT™.
What the QR Code Delivers for Retailers:
Smart Eco Nappy
- Smart Shopping – Educates parents to choose store brands that offer verified impact and cost savings.
- Live Consumer Engagement – A new generation of tree-free products that captures consumer attention and encourages sharing on socials, and information on where to buy.
- Consumer Conversion – Turn a passive shelf moment into an interactive experience that builds brand loyalty.
- Product Education – Help shoppers understand the premium value of the product without the need for in-store associates.
1. QR-Enabled Packaging: Transforming the Shelf into a Sales Tool
Our packaging does more than sit on the shelf. Each TreeFree Nappy™ pack features a unique, mobile-friendly QR code, allowing consumers to interact directly with our eco nappy while standing in the aisle - or sharing on socials.
What the QR Code Delivers for Consumers:
- Verified Sustainability Data – Eco-stats including CO₂ savings, water usage reductions, and sourcing transparency.
- Swiss Lab-Tested Assurance – Immediate access to third-party Swiss Lab certification results for absorption, leak protection, and skin safety.
- Eco Storytelling – Sustainability reports, social links, and mission-driven messaging that resonates with eco-conscious parents.
- TreeFree PASSPORT™ – A consumer-facing digital label offering full product traceability and supply chain transparency.
2. Purchasing Motives: Built-In Conversion Triggers at Point of Sale
TreeFree Nappy™ is designed with the modern parent in mind. Through on-pack digital storytelling, we help convert sustainability values into tangible purchasing motives right at the point of decision.
How We Align With Parent Values:
- Trust & Transparency – TreeFree Nappy™ lets parents scan and verify certifications themselves. No greenwashing.
- Eco-First Credentials – 85% less CO₂ and water use, no tree fiber, and zero toxic dyes or additives.
- High-Performance Promise – 12+ hour protection means fewer nappy changes and fewer overnight leaks.
- Baby-Safe Materials – Ultra-soft, ultra-thin, skin-friendly nappies that meet parent expectations for comfort and safety.
- Smart Shopping – Educated parents choose brands that offer verified impact and long-term value.
Why It Matters to Retailers:
- Faster Shelf Conversion – Real-time QR info turns interest into action without relying on staff intervention.
- Reduced Price Objections – Parents see the added value, which justifies eco pricing or brand switching.
- Stock Turnover Acceleration – Engaged consumers mean higher pack movement and better inventory velocity.
3. Stock & Restock Speed: Fast Turn Around Times
Retailers today face increasing pressure to manage stock with speed, accuracy, and minimal waste. TreeFree Nappy™ gives you a front-row seat to consumer behavior, offering valuable cues for when and what to restock.
How TreeFree Nappy™ Supports Smarter Stocking:
- SKU Simplification – Our 12+ hour design replaces separate daytime and nighttime ranges—reducing required SKUs by up to 50%.
- Fewer SKUs, More Sales – One optimized, high-performance nappy means higher units per SKU and fewer shelf gaps.
- QR Scan Data – Understand when, where, and how consumers are engaging, and sharing on social media.
Retailer Advantages:
- Higher Shelf Productivity – One high-performing SKU drives more dollars per square inch of shelf space.
- Cleaner Inventory Reports – Eliminate redundant SKUs and reduce overstocks with consolidated product lines.
- Time-Saving Operations – Streamline inventory planning and floor management with a single, high-value product.
- Unified Online & Offline Strategy – Coordinate restocks across POS systems and e-commerce platforms using integrated insights.
4. Omnichannel Optimization: From Physical Shelf to Digital Cart
TreeFree Nappy™ is built to succeed wherever consumers shop—whether they’re browsing an aisle or scrolling on their phone. Our fulfillment-ready packaging and tech integrations ensure a consistent, scalable experience online and offline.
What Omnichannel Retailers Get:
- Shelf-Ready Packaging – Clean, informative, retail-optimized packs that look as good online as they do in-store.
- Fulfillment Partner Support – Access our global warehousing and logistics partners for faster B2B and D2C delivery.
- Omni-Ready SKU Structure – Unified SKUs simplify e-commerce listings, warehouse management, and POS execution.
- Seamless Digital Engagement – Mobile-first content works across in-store signage, email campaigns, and social media.
Retailer Benefits:
- Faster Time-to-Shelf – Pre-optimized packs, ready to deploy across your retail network.
- Sales Channel Synergy – Boost conversions by using QR data to refine campaigns and shelf placements.
- Efficient Reordering – Sync warehouse availability with consumer interest signals for smarter reorders.
- Global Scalability – Fulfillment infrastructure supports retail rollouts in North America, Europe, and beyond.
85%
Less Carbon Footprint
90%
Less Water Footprint
100%
TreeFree Baby Nappies
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