Sustainability: Real Eco. Certified Impact. Shared Value.
TreeFree Nappy™ is setting a new standard for eco nappy sustainability in the hygiene aisle — not just in marketing claims, but in measurable environmental impact. From materials and manufacturing to packaging and end-user engagement, our entire product lifecycle is designed for eco-performance and transparency.
Whether you're a retailer looking to meet sustainability goals or a parent choosing smarter products for your child, TreeFree Nappy™ delivers a next-generation eco nappy that’s better for baby, better for business, and better for the planet.
What the QR Code Delivers for Retailers:
Smart Eco Nappy
- Smart Shopping – Educates parents to choose store brands that offer verified impact and cost savings.
- Live Consumer Engagement – A new generation of tree-free products that captures consumer attention and encourages sharing on socials, and information on where to buy.
- Consumer Conversion – Turn a passive shelf moment into an interactive experience that builds brand loyalty.
- Product Education – Help shoppers understand the premium value of the product without the need for in-store associates.
1. No Trees, Less Water, Less CO₂ — Verified Environmental Impact
TreeFree Nappy™ eliminates the #1 raw material used in traditional nappy production: tree fiber. Instead, we use our exclusive econoLiite Core™, a high-performance, ultra-light, non-wood absorbent system that dramatically reduces the environmental footprint of every nappy.
What We’ve Achieved:
- 🌲 100% Tree-Free – No wood pulp, no deforestation, no reliance on unsustainable forestry practices.
- 💧 90% Less Water Usage – Our manufacturing process is optimized for low water consumption compared to pulp-based systems.
- 🌍 85% Lower CO₂ Emissions – Carbon savings due to reduced tree-fiber upstream feedstock, energy use in forestry, transport weight, and sustainable inputs.
- 🌬️ Lower Air & Water Pollution – No chlorine bleaching or harsh chemical additives commonly used in conventional nappy production.
- 📄 Independently Verified – All impact claims are certified by Swiss Lab and traceable via TREEFREE PASSPORT™ certification.
Why Retailers Love It:
- Supports corporate sustainability and reduced emission goals.
- Enables sustainable product substitution without performance trade-offs.
- Aligns with growing consumer demand for verified climate-conscious products.
- Perfect for natural aisles, premium shelves, and sustainability campaigns.
Why Moms Trust It:
- Peace of mind knowing every nappy choice protects the planet.
- Less waste, fewer resources, more responsible parenting.
- Proof in every pack - scan the QR and see the impact instantly.
- Helps create a cleaner future for their children - with simply a better performing eco nappy.
2. Safer by Design — What We Leave Out Matters
Sustainability isn’t just about the planet — it’s also about keeping babies safe from unnecessary chemicals, dyes, and synthetics. TreeFree Nappy™ is made with a "less-is-more" philosophy that puts health and purity first.
What’s Not in TreeFree Nappy™:
- ❌ No Wood Pulp or Tree Fiber – Eliminates exposure to potentially bleached materials.
- ❌ No Chlorine, Dioxins, or Latex – Zero harsh chemicals or known irritants.
- ❌ No Fragrances or Dyes – Pure white by design, not by artificial additives.
- ❌ No Petroleum-Based Lotions – Just skin-friendly softness without unnecessary layers.
- ❌ No Greenwashing – Every claim is traceable, verifiable, and lab-tested.
Skin-Safe. Mom-Approved:
- Ultra-soft and breathable for sensitive skin.
- Dermatologically tested and Swiss Lab verified.
- 12+ hour dryness without sacrificing purity.
- Elegant, modern aesthetic without artificial coloring.
Retail Benefits:
- Shelf appeal with clean-label purity.
- Transparency aligns with rising demand for ingredient disclosure.
- Ideal for pharmacies, supermarkets, and eco conscious mass retailers.
- Compatible with EU and North American “Free From” packaging standards.
3. TreeFree PASSPORT™ — Transparency Parents Can See, Retailers Can Trust
Every TreeFree Nappy™ pack is connected to a mobile-accessible digital certificate called the TreeFree PASSPORT™ — a revolutionary QR-based platform that tracks sourcing, sustainability metrics, and product testing in real time.
What It Includes:
- Batch-Level Traceability – Track where, when, and how each nappy pack was produced.
- Swiss Lab Reports – View third-party test results for absorption, leak protection, and rewet.
- Eco-Impact Data – See verified reductions in carbon, water, and tree usage.
- Eco Mission Pics– Shareable, mom-friendly content explaining our sustainability journey.
For Parents:
- Confidence with every scan.
- Educational content that empowers sustainable choices.
- Creates a meaningful relationship with parents free from green wash claims.
- Drives repeat purchases and digital social media advocacy.
For Retailers:
- Real-time proof of claim support for shelf and digital listings.
- Drives in-store engagement and shelf conversion without staff assistance.
- Turns packaging into a measurable marketing asset.
4. Sustainability at Scale — Designed for High-Volume, Low-Waste Retail Execution
Eco-products often fail at scale — too expensive, too niche, too complicated to distribute. TreeFree Nappy™ solves this with a price-smart, high-efficiency supply chain that makes sustainability scalable and profitable for retailers.
Our Scalable Model Includes:
- Efficient Manufacturing – Engineered for high-volume runs with minimal waste.
- Optimized Logistics – Lighter weight means reduced freight emissions and lower cost per unit.
- Omnichannel Ready – Packaging supports both shelf presentation and e-commerce fulfillment.
- Smart SKU Strategy – One 12+ hour nappy = less inventory complexity, less shelf clutter.
- Data-Driven Demand – QR-based insights help forecast restock needs and reduce excess.
Retail ROI Highlights:
- 50% fewer SKUs to stock = more space for high-turnover products.
- Competitive pricing with excellent margins.
- Meets consumer demand with social media sharing.
Mom-Approved Benefits:
- One eco nappy for day and night = simpler, smarter parenting.
- Easily shopped in-store thanks to streamlined offerings.
- Eco-convenient — sustainability without lifestyle sacrifice.
- Digital ecosystem that makes choosing green feel modern, personal, and rewarding.
85%
Less Carbon Footprint
90%
Less Water Footprint
100%
TreeFree Baby Nappies
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